Planning for Profit: Marketing and Production Budget Workshop
January 24, 2025 - January 31, 2025
Registration Deadline: January 20, 2025 - 11:59PM
Kalamazoo Valley Community College Culinary and Allied Health Building Room CAH223, 418 E. Walnut Street, Kalamazoo, MI 49007
Contact: Mariel Borgman at mborgm@msu.edu
Date: January 24 & 31, 2025
Time: 9 a.m. - 3 p.m.
Learn tools to maximize your profit by choosing the crop and market mix that works best for your farm. This two-day workshop will begin with an overview of enterprise budgets, which will help you evaluate the profitability of your current and potential products and market channels. Then, we’ll cover the fundamentals of choosing markets and discuss strategies for analyzing market channels to help you make informed decisions about pricing and where to sell your products. You’ll have opportunities to develop an enterprise budget specific to your farm and to talk with other farmers about how they’ve cultivated a mix of market channels that work for them. You will have the option to register for each day of the two-part workshop separately. Participants are strongly encouraged to register for both days as each will offer unique opportunities.
January 24, 9 a.m.-3 p.m.
- 9-9:20 a.m.: Registration
- 9:20 a.m.: Welcome/Introductions
- 9:30 a.m.-12 p.m.: Enterprise Budget Presentation & Workshop
- 12-1 p.m.: Lunch & Conversation
- 1-3 p.m.: Local Food Marketing 101
January 31, 9 a.m.-3 p.m.
- 9-10 a.m.: Welcome, check-in, and optional individual consultations
- 10-11 a.m.: Pricing for Different Markets
- 11-11:30 a.m.: Introduction to Market Channel Analysis (video)
- 11:30 a.m.-12:30 p.m.: Lunch & Conversation
- 12:30-2 p.m.: Farmer Marketing Panel Discussion & Wrap up
- 2-3 p.m.: Optional Food Innovation Center tour
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