Tips For Selling on Amazon During the Holiday Season

October 2, 2024 12:00PM - 1:00PM

Registration Deadline: October 1, 2024 - 11:59PM


Join the free webinar hosted by the Michigan State University Product Center with guest speaker Dean Sinclair, CPG expert and consultant, to learn some valuable tips for selling your food and beverage products through Amazon. This is a great opportunity to prepare for the upcoming holiday sales season. You must RSVP to participate. If you are not able to join the live webinar, a link to the recording will be emailed to you once closed captioning has been added.

Guest Speaker Bio:

Dean Sinclair is a Consumer Packaged Goods (CPG) Strategist, Executive and Life Coach who helps CPG entrepreneurs—from start-up to exit and everything in between to win in today’s marketplace. After a successful career working for Fortune 50 companies, Dean now coaches and consults food and beverage brands on go-to-market business strategies that help guide founders and their teams from product development to marketing and sales success. Before launching CPG Farms, Dean performed at multiple lead marketing and sales roles with companies like Topps, Anheuser-Busch, Eagle Snacks, Busch Entertainment, Meijer, Harper Collins Publishing and Advantage Solutions.

Dean is an expert at creating and capitalizing on CPG and food industry networks while helping his clients negotiate and manage the journey of Fund Raising, D2C, Amazon, Retail, Omni-channel, Food Service and other joint ventures and strategic partnerships. Dean and his team excel at partnering with food and beverage start-ups and growth brands to significantly develop the right product and market fit, increase market share, and generate sustainable revenue.  

When Dean is not coaching CPG entrepreneurs, you can find him on just about any lake in Western or Northern Michigan enjoying the great outdoors with his family. Dean and his family live in Rockford, Michigan.

Cost: FREE

Register