Westborn Markets and MSU Product Center celebrate National Small Business Week by selecting three Michigan-made emerging brands as the Westborn Markets’ award winners for 2026
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EmailIn celebration of National Small Business Week 2026, Super Duper Coffee, Asparagus Nuggets and Dip Detroit Hot Honey were selected by Westborn Markets for introduction in their stores.
In recognition of National Small Business Week, Westborn Market partnered with the Michigan State University Product Center The awards were created to highlight MSU Product Center clients and their products. This collaboration with the MSU Product Center highlights the ongoing commitment of Westborn Markets to support local businesses, food entrepreneurs and local agricultural producers.
The three featured products selected are all made in Michigan and are new and growing food businesses that have worked closely with the MSU Product Center to develop, launch, and scale their products.
The team at Westborn selected Super Duper Coffee, Dip Detroit Hot Honey, and Asparagus Nuggets, all of which will be available for purchase at Westborn Market locations this summer. Bryan Bandyk, CEO of Westborn Markets, values the quality and passion of local food entrepreneurs, stating: “There is a level of care and craft that only local businesses can provide. We choose to support our neighbors because we believe in the quality, passion, and personal touch they bring to the table every day.”
Christopher Lasher, owner of Super Duper Coffee based in Detroit, had this to say about his experience with the MSU Product Center:
"Joining the MSU Product Center was no doubt the best business decision Super Duper has made. The MSU Product Center makes it feel like I actually have a huge team behind me. I've had a boost of confidence since they welcomed me in, and I'm super appreciative of the guidance, the support, and help getting Super Duper Coffee into some awesome retailers.”
National Small Business Week was first established in 1963 during President John F. Kennedy’s administration to recognize the vital contributions of small businesses to the U.S. economy. Since its inception, the observance has grown into a nationally recognized celebration, with organizations across the country hosting events, educational workshops and award ceremonies that honor entrepreneurs and business innovators. The week serves as an annual reminder of the entrepreneurial spirit that has fueled economic growth since the nation’s founding and continues to strengthen communities today.
National Small Business Week 2026 will take place May 3–9.
Mollie Woods, director of the MSU Product Center, commented, “Westborn Market has been a strong supporter of our clients for many years, and we are pleased to partner with them during National Small Business Week. Our clients are continually seeking opportunities to showcase their products to new audiences, and placement on the shelves of Westborn Market stores offers valuable exposure to potential buyers.”
The MSU Product Center, through MSU Extension, leverages the University’s extensive expertise in food, agriculture and natural resources to help entrepreneurs define, develop and successfully launch innovative products. Through business counseling, technical assistance, educational programming and market access opportunities, the MSU Product Center plays a critical role in strengthening Michigan’s food and agriculture economy.
To learn more about the MSU Product Center and its programs, visit
canr.msu.edu/productcenter.
To learn more about Westborn Markets please visit westbornmarket.com.
