Beginning Food and Farm Business Market Access

November 25, 2025 - Ashley Barry - NWI Food Council, Emily Britton - Manchester University, Madelina DiLisi - CRFS, Olivia Ewing - Modern Media Design, Becca Koetz - NWI Food Council, Anne Massie - NWI Food Council, Virginia Pleasant - NWI Food Council, Jamie Rahrig - CRFS, Amanda Shreve - MIFMA, Bold Bison Communications and Consulting

It’s one thing to have a product; it’s another to know where and how to sell it. This set of resources cover marketing-focused topics to help beginning food and farm businesses succeed in a new market.

This series from the Great Lakes Midwest Regional Food Business Center is one of many no-cost resources designed to educate and support food and farm entrepreneurs in marketing their business. These resources are available for free and on-demand so that busy business owners can learn and grow on their own time.

Per the USDA announcement on July 15, 2025, the Regional Food Business Centers program was terminated, prior to its original end date of July 2028. Because of this, the Great Lakes Midwest Regional Food Business Center halted operations on September 15, 2025 and was unable to responsibly launch the Business Builder Subaward program. Please see our related press release. Resources intended to help food and farm businesses will remain freely available on this website and additional resources can be found at foodsystems.msu.edu/resources.

About the Great Lakes Midwest Regional Food Business Center

The Great Lakes Midwest Regional Food Business Center was dedicated to offering coordination, technical assistance, and capacity building opportunities for farmers, producers, and other food business owners in support of a more resilient and competitive food system. Michigan State University Center for Regional Food Systems (MI) coordinated the Great Lakes Midwest Regional Food Business Center comprised of network coordinators – Chicago Food Policy Action Council (IL), Northwest Indiana Food Council (IN), Food Finance Institute of the University of Wisconsin System (WI), and the Menominee Indian Tribe of Wisconsin Department of Agriculture and Food Systems – who sought to take a transformational, rather than transactional, approach. Learn more at glm-rfbc.msu.edu

Accessibility Questions:

For questions about accessibility and/or if you need additional accommodations for a specific document, please send an email to ANR Communications & Marketing at anrcommunications@anr.msu.edu.

Center for Regional Food Systems Great Lakes Midwest Regional Food Business Center