Horrocks & Co. in Battle Creek and MSU Product Center celebrate National Small Business Week by featuring new Michigan-made food products
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EmailNational Small Business Week is May 3-9, 2026.
In recognition of National Small Business Week, Horrocks & Co. based in Battle Creek, Michigan, has partnered with the Michigan State University Product Center and MSU Extension to introduce a selection of new packaged food products made by emerging Michigan-based brands. The collaboration highlights Horrocks & Co.’s ongoing commitment to supporting small businesses, food entrepreneurs and local agricultural producers.
All newly featured products are made in Michigan and represent new and growing food businesses that have worked closely with the MSU Product Center to develop, launch and scale their products. These items are now available for purchase at Horrocks & Co. in Battle Creek, offering customers an opportunity to support local entrepreneurs while enjoying high-quality Michigan-made foods.
“At Horrocks & Co., we are a popular destination for anyone seeking fresh, locally sourced products. We’re proud to offer a variety of healthy, sustainable products that are as good for you as they are for our communities,” said Byron Parker, operations manager. “This year, we are excited to onboard five new brands and highlight their products during National Small Business Week. We are proud to provide a retail platform that helps these entrepreneurs reach new customers.”
The five new brands that are now available at Horrocks & Co. in Battle Creek, MI are:
- Bingo Roasters chocolate bars from Muskegon
- Dip Detroit’s hot honey and hot honey seasoning from Detroit
- The Still Bar non-alcoholic cocktail beverages from Plymouth
- Super Duper Cold Brew Coffee pouches from Detroit
- Wright’s Bites Pretzels from Grand Rapids
National Small Business Week was first established in 1963 during President John F. Kennedy’s administration to recognize the vital contributions of small businesses to the U.S. economy. Since its inception, the observance has grown into a nationally recognized celebration, with organizations across the country hosting events, educational workshops, and award ceremonies that honor entrepreneurs and business innovators. The week serves as an annual reminder of the entrepreneurial spirit that has fueled economic growth since the nation’s founding and continues to strengthen communities today.
National Small Business Week 2026 will take place May 3–9.
Mollie Woods, director of the MSU Product Center, commented, “Horrocks & Co. in Battle Creek has an impressive selection of Michigan grown and processed foods and beverages. We are pleased to partner with them during National Small Business Week. Our clients are continually seeking opportunities to showcase their products to new audiences, and placement on the shelves of Horrocks & Co. will be a great fit.”
Horrocks & Co. was established in 2025 at 5801 Beckley Road in Battle Creek as an outgrowth of a 65-year-old family business, providing an immersive shopping experience. Come and explore the wide variety of fresh and dry goods, have a beer at the Tavern, enjoy relaxing in the Beer Garden and browse the lush garden center.
The MSU Product Center, through MSU Extension, leverages the University’s extensive expertise in food, agriculture and natural resources to help entrepreneurs define, develop and successfully launch innovative products. Through business counseling, technical assistance, educational programming and market access opportunities, the MSU Product Center plays a critical role in strengthening Michigan’s food and agriculture economy.
To learn more about the MSU Product Center and its programs, visit
canr.msu.edu/productcenter.
To learn more about Horrocks & Co., visit horrocksandco.com.
