Module 24: Focus Groups: An Introduction and Resource Guide

Summary

This module contains a PDF that compiles resources for designing, conducting, and analyzing data from focus groups. Focus groups can provide rich qualitative data that may allow researchers to answer questions such as "why" and "how."

 

Objectives

-Understand what a focus group is and how they can be used

-Learn how to plan a focus group and design questions that will elicit meaningful answers in this setting

-Become familiar with ways in which you can analyze the data collected in a focus group

 

Contributors

Hanna Carlson (MSU)

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