A comprehensive community assessment conducted by unannounced visitors in a host community Overall, First Impressions Tourism (FIT) helps communities learn about their strengths and weaknesses through the eyes of first-time visitors.

How It Works Apply

Have you considered capturing first-time visitor perspectives of your community might be the first-step needed to spawn new tourism development? Have you considered first-time visitors may view your community in a new manner of which you and your stakeholders can benefit? Are you interested in expanding and enhancing assets and leadership opportunities to strengthen your small town economy? With our comprehensive community tourism assessment program, now you can.

First Impressions Tourism (FIT)  is a comprehensive community assessment conducted by unannounced visitors in a host community positioned to lead new development based on your program results. FIT involves developing community leadership, assessing the host community, sharing the results in a community forum open to all, and providing suggestions to drive community action. Overall, FIT helps communities learn about their strengths and weaknesses through the eyes of first-time visitors.

Download the FIT brochure here.

The results of FIT can:

  • Spawn local leadership.

  • Strengthen community vitality.

  • Form the basis for future development. 

Contact

For questions about the FIT program, please contact MSU Extension Sustainable Tourism Educator, Andy Northrop.

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