Managing Risk Through Diverse Specialty Crop Marketing Strategies - Farm Policy and Risk Management Series

January 28, 2025 1:00PM - 2:30PM

Online via Zoom

Contact: Mariel Borgman

Image of series, session name, dates, time, and registration link.

Finding the right mix of specialty crop marketing strategies to match your goals and skill set can be an important piece of risk management for your farm. Having multiple outlets available to sell your items provides resiliency and options. Fortunately, there are lots of options to consider. This presentation will provide an overview of various direct and intermediated market channels for specialty crop producers, including the benefits and risk management considerations of each.

Michigan farmers need to manage many risks. Production risk brought on by weather, price risk from volatile markets, and even input cost risk can be challenging to manage. To aid producers in managing or reducing impacts from these types of risks, MSU Extension is offering the 2025 Farm Bill commodity program sessions as part of a new season of the virtual Farm Policy and Risk Management Series.

The Farm Policy and Risk Management Series is a free program presented by Michigan State University Extension. To participate, registration is required. To register today, visit: https://events.anr.msu.edu/fprms/

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  • agriculture,
  • beginning farmer,
  • commodity marketing,
  • farm cost of production,
  • farm management,
  • fruit & nuts,
  • msu extension,
  • vegetables

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